Refine and distribute: Add additional content and refine towards a high-fidelity blueprint that can be distributed amongst clients and stakeholders.ĥ-Step Framework for Service Blueprinting 1.Map the blueprint: Use this research to fill in a low-fidelity blueprint.Gather research: Gather research from customers, employees, and stakeholders using a variety of methods.Define the goal: Define the scope and align on the goal of the blueprinting initiative.Find support: Build a core crossdisciplinary team and establish stakeholder support.Successful service blueprints drive alignment and organizational action.Įffective service blueprinting follows five key high-level steps: Similar to journey mapping, service blueprinting should be the result of a collaborative process informed by well-defined goals and built on research. They are the primary tool used in service design. As you have laid out all the steps in each lane, it is also fitting to show dependencies and relationships that function across various categories using arrows.Service blueprints are diagrams that visualize organizational processes in order to optimize how a business delivers a user experience. After filling out each category, you can add another level of detail to your blueprint by including arrows. Highlight cross-functional relationships.You can use the line of internal action to highlight where employees or partners who do not interact with customers step in to support the services.The line of visibility signifies where the organizational process or employee becomes invisible to customers.Use the line of interaction to emphasize where the customers interact with the employees and its services.You can use different lines of separation to clearly mark each category and illustrate ways various actors' interactions for the entirety of the service process: Clear out lanes of action and responsibility.This includes support processes, backstage and frontstage actions, time, physical evidence, and more. After you have laid out all the complete customer service experience, it is time to fill other categories to the customer actions. ![]() Include other categories in the template.Whatever scenario you have plotted from the first step, map out the possible actions customers will take chronologically. It can also be beneficial to include an actual customer in the conversation so the scenario and experiences could be as accurate as possible. It could be a new process or an existing one. Since this blueprint focuses more on the customers, you need first to figure out a customer scenario that you wish to explore. Here are the steps of building a service blueprint template: Sure the diagram can be complex for most parts, especially for huge services. ![]() In that case, you can provide timeframes of how long each step will take to finish, a success metric to evaluate goals, and customers' emotions recorded throughout the project process. Suppose you wish to be more detailed with your diagram. Under this category can be third-party suppliers who deliver logistics and other equipment, carrier service, payment, or delivery systems. A few examples in this category would be writers providing content on the website or through emails or those tasked to package orders. This includes all other employee preparations, activities, or responsibilities that customers do not see but can make services possible. An employee might greet a customer visiting a store location, respond to queries through chat, send emails, take orders, or provide status information. This includes what customers physically see and who they interact with. ![]() A few examples would include customers visiting the website, talking to an employee, making a purchase, placing and accepting orders. This category here describes what customers are doing as they experience the service. The category includes locations, such as the company website or a physical store, signages, notifications, receipts, or confirmation emails. This is what customers and even employees come in contact with. See the list below for the five main categories of this blueprint: This way, you can have a more precise grasp of how the chart is structured. Before exploring how to do this diagram, it would also be fitting to familiarize its components. ![]() Lynn Shostack first introduced the service blueprint diagram in 1984 during the Harvard Business Review.
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